Kamm Insurance has probably had a number of signs identifying its business in the 90 years it has been in operation. Of course, most signs don't last 90 years. And their recent sign had seen better days. As any business owner knows, your sign conveys all aspects of your business. If your sign is dat...
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Everyone is a customer at one time or another. So what are your expectations? A recent Crain's Chicago Business to Business survey found seven key customer needs that make the difference when purchasing a product or service: 1. Personal Accountability. Customers are looking for a sales person to b...
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Tom Parvin and Bob Clauss painted signs for a living back in 1952 at 1200 S. 17th Avenue in Maywood, Illinois. Back then, artistic skill and attention to detail was a requirement for a successful sign company . Hand-lettered wall signs, gold-leaf window signs, and detailed truck lettering were all p...
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Saladworks just opened a new location in the Streets of Woodfield shopping center in Schaumburg, Illinois. Their brightly colored illuminated channel letter sign fits in well with the variety of stores in this shopping center, which is right across the street from Woodfield Mall. Many shopping...
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Often simpler is best. Reading too much into our successes or failures can create more issues than necessary. So let's break it down, and build up from there:
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Does your name, your logo, your brand, connect with your customers? Do you identify with your customers through your brand? Your exterior and interior signs play a key role in how you present a lasting image of who you are. Here are nine points on designing your brand and emphasizing the best of w...
Read MoreYour exterior sign is your identity, and the design elements reflect the level and quality of the services you offer. That's why your monument sign is visually the anchor of your business, greeting your customers and prospects that drive past. Are we thinking too much into your sign? You'd be surp...
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Elgin State Bank, in Elgin, Illinois, recently upgraded their signage. They are now a branch of St. Charles Bank and Trust, a Wintrust Community Bank. Parvin-Clauss Sign Company fabricated and installed the signs at their location on Randall Road. These signs not only identify the bank location...
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Why have an illuminated exterior sign? Here are three reasons: 1. Your brand identity will be communicated effectively to your customer. 2. Your sign will attract the mobile market, potential customers driving by every day. 3. Your illuminated sign will advertise your business to the public...
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Your exterior signs are your company's first impression. Go outside and take a look at your signs. Better yet, drive past a few times and imagine you are a potential customer. 1. Is your sign visible? Are there obstructions, such a bushes or trees that hide portions of the sign? Is your sign fac...
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