Everyone is a customer at one time or another. So what are your expectations? A recent Crain's Chicago Business to Business survey found seven key customer needs that make the difference when purchasing a product or service: 1. Personal Accountability. Customers are looking for a sales person to b...
Read More
Mullarky Associates, Inc. has certainly had their share of ribbing about their business' name. This Tinley Park, Illinois company, specializing in quality products for the water and waste water treatment industries, processing industries, the pool and spa market, and the car wash industry, is all bu...
Read More
Tom Parvin and Bob Clauss painted signs for a living back in 1952 at 1200 S. 17th Avenue in Maywood, Illinois. Back then, artistic skill and attention to detail was a requirement for a successful sign company . Hand-lettered wall signs, gold-leaf window signs, and detailed truck lettering were all p...
Read More
Saladworks just opened a new location in the Streets of Woodfield shopping center in Schaumburg, Illinois. Their brightly colored illuminated channel letter sign fits in well with the variety of stores in this shopping center, which is right across the street from Woodfield Mall. Many shopping...
Read More
Does your name, your logo, your brand, connect with your customers? Do you identify with your customers through your brand? Your exterior and interior signs play a key role in how you present a lasting image of who you are. Here are nine points on designing your brand and emphasizing the best of w...
Read More
Congregation Or Shalom, in Vernon Hills, Illinois recently installed a new monument sign. Their sign is a double-face, externally illuminated Foamcraft sign. Foamcraft is a durable high density material that replicates more expensive sign face materials. The brick piers are faux high density mat...
Read MoreYour exterior sign is your identity, and the design elements reflect the level and quality of the services you offer. That's why your monument sign is visually the anchor of your business, greeting your customers and prospects that drive past. Are we thinking too much into your sign? You'd be surp...
Read MoreSubscribe to Parvin-Clauss's Blog
