Is your business brand male or female?

By parvinclauss@parvinclauss.com October 19, 2015

- BY Alexia Elejalde-Ruiz Chicago Tribune Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultant asked her a question that put her back on her heels. Is the brand male or female? "That one really caught me by surprise," said Niemann, CEO of Chicago...

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Blog: October 2015

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